Ad Guidelines

Last updated 11 November 2026

These Ad guidelines apply to every advertisement shown on StraitBus SG. They form part of our Terms of Use. We review every advertisement before it goes live and may approve, reject, ask for changes to, or remove any advertisement at our discretion.

1. Who can advertise

Advertising on StraitBus SG is for genuine businesses and organisations with a physical location or service area in Singapore, such as shops, food and drink outlets, clinics, salons, tuition centres and local services. You must be authorised to advertise the business you name.

2. Content standards

Every advertisement must be:

• accurate and honest: offers, prices and claims must be true, current and available as described;
• clear about who you are: the business name must match the business being advertised;
• respectful: suitable for a general audience, including children, and free of offensive, discriminatory or shocking content; and
• lawful: your business, products, services and advertisement must comply with all applicable laws, regulations and licence conditions.

3. Not allowed

We do not accept advertisements for, or that contain:

• products or services that are illegal to sell, supply or promote;
• gambling, betting or lotteries;
• tobacco, vaporisers and related products;
• weapons, explosives or dangerous goods;
• adult, sexual or dating services;
• political, election or religious messaging;
• get-rich-quick schemes, unlicensed money lending, multi-level marketing or speculative investments;
• unproven health, medical or weight-loss claims;
• misleading, exaggerated or unverifiable claims, including "best" or "No. 1" claims without evidence;
• content that criticises, imitates or misleads people about other businesses;
• requests for personal information, passwords or payment details;
• text, logos or images you do not have the right to use; or
• anything that implies an endorsement by StraitBus SG, a public body or a public transport operator.

4. Restricted categories

The following may be accepted with conditions, at our discretion:

• Alcohol: only for licensed food and beverage outlets, without encouraging excessive drinking.
• Health and medical services: only for licensed or registered practitioners, without promising results.
• Financial services: only for licensed providers, with clear and fair descriptions of products.

We may ask for proof of a licence or registration before approving an advertisement.

5. Offers and promotions

State the key conditions of any offer, such as times, dates, minimum spend or limited quantities. You must honour any offer shown in your advertisement while it runs.

6. Links

Links must go to your own website, social media page, messaging account or phone number. Link shorteners, redirects, downloads and pages that ask for personal or payment details are not allowed.

7. Logos and images

Use your own logo or images you have the right to use. Logos must be clear and must not imitate another brand.

8. Review and removal

We aim to review advertisements promptly. We may reject or remove an advertisement that does not follow these guidelines, that receives valid complaints, or that we consider unsuitable. If your advertisement is rejected before it goes live, you will not be charged.

9. Changes

We may update these guidelines from time to time. Advertisements already running may need to be changed to meet updated guidelines.

10. Questions

If you're unsure whether your advertisement is suitable, please contact us at hello@straitbus.sg before booking.